During a week where the world is focused on perfect standards for dogs at the largest dog show in the country, Freshpet wants to shine a spotlight on the pets that don’t come with a pedigree, but who make their way into our homes via shelters.
We’re calling all pet parents to share your fresh-faced shelter and rescue dogs and cats to highlight the love these pets bring to families. One grand prize “Fresh In Show” winner will be featured as part of the contest on Freshpet’s social channels and will receive year’s supply of Freshpet food! Ten runners-up will also have their photos shared on our social channels, and receive a three month’s supply of Freshpet food each.
To participate, simply follow @Freshpet on Instagram and post a picture of your shelter pet. Then tag @Freshpet and use the hashtag #FreshInShow. We encourage you to share your pet’s name and the name of the shelter or rescue where it was adopted from, so we can also help promote shelters across the U.S. All entries must be submitted by June 30, and winners will be selected at random & notified via Instagram Direct Message on or after July 6. Multiple entries are encouraged, but not required to be eligible to win. No purchase necessary to participate.
“Fresh in Show” is another opportunity for us to do something very near to our heart: highlighting the need shelters face and our desire to encourage pet adoption, particularly from no-kill shelters. The new campaign is just another page in our long history of supporting shelters across the country, including our annual Fresh Start initiative. We’re proud to say we’ve donated nearly 11 million meals to pets in need since 2007, with more than 500,000 meals just this year.