How to Become a Dog Trainer

Everywhere you look things have gone to the dogs! Earning a living as a dog trainer is fun and doable. Although the dog training industry remains unregulated, certification helps you stand out from your competition and offers many other benefits for networking, marketing and continuing education.

While you’re considering certification, or working on completing it, here are the basic steps to become a dog trainer:

  • Become versed in canine body language and emotions
  • Shadow other dog trainers to get hands-on experience
  • Find a qualified mentor. Look local for someone to show you the ropes in person. Focus on training facilities that use rewards-based methods. Avoid trainers who use language about “dominance,” “pack leadership,” offer “balanced training,” and advise “using corrections” to train dogs. Steer clear of those who use shock/e-collars. Try the directories on PPG’s Zip Code Search or CCPDT’s websites for both local and online options. Read the bios and reach out! Most trainers are happy to help newcomers to the profession.
  • Volunteer for a rescue or shelter for more interaction with all dog breeds, sizes and personalities.
  • Gather training supplies. For a start, here’s our list of the top 10 essential dog training supplies.
  • Practice with your own dog, following our top training tips for beginners
  • With permission, work with friends and family members’ dogs
  • Read. Read. Get your paws on relevant dog-training related articles, books and studies. But, be picky. Read books whose authors have credentials and the books and materials have citations and credible sources. Get started at PPG and APDT.
  • Look for local or online courses. Check out the aforementioned professional organizations’ and schools’ websites for online courses and webinars. Start with what piques your interest and branch out. There are a lot of affordable online conferences. Here are some to get you started.
  • Narrow your focus on the types of training you’d like to do. Some types of training to consider are: basic manners, behavioral issues (i.e. aggression, over reactivity, phobias/compulsions, separation anxiety), trick training, sport training (i.e. agility, nose work, treibball, flyball, conformation) or working with certain breeds.

Rewards-based training is what modern dog training is about and the future of the profession. Be choosy about your study and mentor resources and select evidence-based practices.

How to start a dog training business

Getting certified in dog training attracts more clients, keeps you up-to-date on the latest training methods and opens opportunities to continue education and network. Rachel Brix, pictured above working with her dog, Emerson, became a certified dog trainer through the Certification Council of Professional Dog Trainers. © Rachel Brix

Once you’re educated and experienced, it’s time to zero in on the prize: your own business.

Before taking on your first client, get organized:

  • Decide what type of training (listed above) your business will focus on. Some examples are basic manners, working with certain breeds or dogs with certain behavior issues. Finding a niche will make you a stand out and help develop and hone your skills
  • Will you be hands-on, virtual or both?
  • Choose a name for your business
  • Research and choose a legal business structure and complete necessary paperwork
  • Get liability insurance
  • Start petworking! Market and promote your services: Visit local veterinarians and other pet-related business, set up booths at local events/festivals and promote yourself on social media.

Spending your days with dogs can be a blast, but can also be exhausting, so take care of yourself too. Make time for downtime so you’re refreshed and can put your best paw forward for your clients. The bonus? Since the pet care industry is expected to top $275 billion by 2030,  a dog training career can be both lucrative and rewarding.

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